Strong brands receive recognition

However, all successful brands seem to have in common a strong understanding of their customers, and the ability to tell a compelling story. Also, they are always looking for elements that can give them a competitive edge. Other reports claim that brands must nowadays do much more than selling products or services, as consumers expect brands to take public positions on environmental, social and political issues.

Thus, creating brand awareness is a key step for everyone, whether promoting a new product or reviving an older brand. The winners of this year's Brand Excellence Hall of Fame Awards have achieved excellent results in that area, as experts say that products and services maintaining a high level of brand awareness are likely to generate more sales, while consumers confronted with choices are simply more likely to buy a familiar name brand product. These companies are worth much more than their physical assets. Their brand creates a value that far exceeds their physical value.

With its strong tradition in recognizing and encouraging business excellence, achievements and overall success, Business Arena celebrates innovation, resourcefulness, perseverance and a culture of responsible risk-taking through initiatives that demonstrate excellence in brand management.

Business Arena organized the event with the support of its partners Raiffeisen Bank Romania, Garanti BBVA Romania, Dr. Pascal Dameh Clinic, Apulum Porcelain Factory, Dr. Lorelei Nassar Implantology Clinic, Domeniile Prince Matei, World Class Romania, The Brandoers, Irena Events.

The awards gala included live music performed by Donia Sax and Radu Palaniță. 

BEST DENTAL PRACTICE BRAND DEVELOPMENT
DR. LORELEI NASSAR IMPLANTOLOGY CLINIC  
For achieving a high level of recognition and admiration for efforts to create strong brand awareness through innovation, creativity and outstanding customer care.

MOST ADMIRED BRAND CAMPAIGN
ALPHA BANK ROMANIA
For "Ferma de Lei", advertising campaign, playing on the Romanian homonymic words for the local currency and for lion, while emphasizing Alpha Bank team's ability to generate a sense of value, functionality, emotion and belonging for customers.  
                                       
BEST WELLNESS AND FITNESS BRAND OF THE YEAR
WORLD CLASS ROMANIA
World Class Romania is leading the way in shaping the future of the fitness & wellness industry in a world where physical and mental health are becoming increasingly important to people of all ages.

BANK REBRANDING OF THE YEAR
EXIM BANCA ROMANEASCA
Recognizing its successful rebranding strategy and outstanding efforts to provide innovative, tailored products and services, keeping customer service at the the forefront of business operations.

FASTEST GROWING BRAND IN CONSTRUCTION AND ENGINEERING
HIDROCONSTRUCȚIA ARGEȘ
Recognizing its excellent business growth and innovation reflected in its successful diversification and use of modern technologies that have achieved a high level of customer recognition and appreciation.

INNOVATIVE BANKING BRAND OF THE YEAR
RAIFFEISEN BANK ROMANIA
Raiffeisen Bank propose a new way, innovative one, to do banking 1:1 thru Smart Finance.

RETAIL BRAND OF THE YEAR
SELGROS CASH & CARRY ROMANIA
Recognizing its successful brand strategy and outstanding investment effort, for transforming Selgros Brasov store into the chain's most modern store in Europe, providing innovative, tailored  products and keeping quality customer service at the forefront of business operations.

MOST TRUSTED BANKING BRAND
CEC BANK
Recognizing its strong brand awareness and high customer loyalty supported by successful digitalization, diversification and modernization of cutting-edge banking products with a high level of customer recognition and appreciation.

BEST PLASTIC SURGERY BRAND GROWTH
DR. PASCAL DAMEH CLINIC
For achieving a high level of recognition and admiration for efforts to create strong brand awareness through cutting-edge surgical procedures, creativity and outstanding customer care.

BEST BANKING BRAND STRATEGY OF THE YEAR
GARANTI BBVA ROMANIA
For its outstanding branding strategy that conducted to customer and public acknowledgement as one of the most recognized banking brands in the marketplace.