The Brand Excellence Hall of Fame Awards Gala 2021
The Brand Excellence Hall of Fame Awards is the fourth major gala event in Business Arena’s portfolio, expanding the scope of its annual award ceremonies.
Innovation, resourcefulness, perseverance and a culture of responsible risk-taking have helped many overcome major challenges. Thus, our awards gala recognizes organizations that have achieved outstanding results through initiatives that demonstrate excellence in brand management.
Innovation, resourcefulness, perseverance and a culture of responsible risk-taking have helped many overcome major challenges. Thus, our awards gala recognizes organizations that have achieved outstanding results through initiatives that demonstrate excellence in brand management.
Creating brand awareness is a key step for everyone, whether promoting a new product or reviving an older brand. Our award winners achieve excellent results in that area, while experts say that products and services maintaining a high level of brand awareness are likely to generate more sales, while consumers confronted with choices are simply more likely to buy a familiar name brand product.
WINNERS 2021
BEST RETAIL BANKING PRODUCT OF THE YEAR
ALPHA PHONEPOS
ALPHA BANK ROMANIA
Recognizing its outstanding strategy and creativity reflected in its successful launch of innovative retail banking products that have achieved a high level of customer recognition and appreciation.
BRAND EXCELLENCE IN BANKING
GARANTI BBVA ROMANIA
The distinction BRAND EXCELLENCE IN BANKING is granted to Garanti BBVA for consistent and relevant brand communication through these challenging times, when the bank proved that brands are more relevant than ever for their communities. Garanti BBVA continued being vocal with what it believes in and staying true to its commitment to put the consumer first and keep the level of customer service at the highest level. The bank succeeded in remaining a relevant brand also on social media, thus developing a strategy showcasing authentic relations with its audience, based on their shared values and providing on its channels quality content, focused - besides the banking news, on topics such as employees’ endorsement, environmental protection, and digital safety.
WELLNESS BRAND OF THE YEAR
WORLDCLASS ROMANIA
For achieving a high level of recognition in the market for its strong expansion and communication for Exercise is Medicine and living a healthy lifestyle and for a growth strategy reflected in successful development of operations in a difficult economic climate.
MOST INNOVATIVE BANKING BRAND
LIBRA INTERNET BANK
Recognizing its strong innovation, creativity and strategic thinking in building a successful brand image, with a high degree
of customer awareness and satisfaction.
MOST IMPRESSIVE GROWTH IN RADIO AUDIENCE
IMPULS RADIO
Impuls Radio's upward trend was reconfirmed by last year's third-wave audience research, according to IMAS - Marketing and Surveys and Mercury Research. Impuls Radio recorded the biggest market share growth among the top 15 radio stations in Bucharest in the commercial
target segment, posting a 120% increase compared to the second-wave research of 2020.
BEST BRAND STRATEGY
FIRST BANK
For outstanding consolidation of the First Bank brand through creative, out-of-the box projects and word-of-mouth campaigns.
LIBRA INTERNET BANK
Recognizing its strong innovation, creativity and strategic thinking in building a successful brand image, with a high degree
of customer awareness and satisfaction.
MOST IMPRESSIVE GROWTH IN RADIO AUDIENCE
IMPULS RADIO
Impuls Radio's upward trend was reconfirmed by last year's third-wave audience research, according to IMAS - Marketing and Surveys and Mercury Research. Impuls Radio recorded the biggest market share growth among the top 15 radio stations in Bucharest in the commercial
target segment, posting a 120% increase compared to the second-wave research of 2020.
BEST BRAND STRATEGY
FIRST BANK
For outstanding consolidation of the First Bank brand through creative, out-of-the box projects and word-of-mouth campaigns.
BEST NEW TRAVEL INDUSTRY BRAND
SOLEY TOUR
Recognizing its outstanding dedication, hard work, inspiration and innovation in building a new brand in a challenging business environment.
BEST INNOVATIVE BANKING PRODUCTS
IDEA BANK
For achieving a high level of recognition and admiration in the industry for its effort to create strong brand awareness through innovation, creativity and groundbreaking products and services.
SOLEY TOUR
Recognizing its outstanding dedication, hard work, inspiration and innovation in building a new brand in a challenging business environment.
BEST INNOVATIVE BANKING PRODUCTS
IDEA BANK
For achieving a high level of recognition and admiration in the industry for its effort to create strong brand awareness through innovation, creativity and groundbreaking products and services.
For more details and photos from this special event, see the next print edition of Business Arena.
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