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Brand excellence comes under the spotlight

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While the global economy is still grappling with the effects of the Covid-19 pandemic, the war in Ukraine has made economic recovery even more difficult, throwing cold water on the business community's hopes for an easier time ahead. The winners of 28 April night's the Brand Excellence Hall of Fame Awards have achieved excellent results in that area, as experts say that products and services maintaining a high level of brand awareness are likely to generate more sales, while consumers confronted with choices are simply more likely to buy a familiar name brand product.
Even so, experts say that top brands enjoy a higher growth in value than the economy as a whole, while companies with a strong brand can grow even in difficult economic situations.

A report released by Brand Finance, an independent brand valuation consultancy firm, notes that "while brands in many traditional sectors have hit their capacity in terms of growing brand value, for others sky is the limit as they capitalize on innovation – in terms of both latest technological solutions and adapting to customer needs faster than ever before." It added: "In light of this, Tech is unsurprisingly the most valuable sector, accounting for 18% of total value among the world’s top 100 brands today. But it is the sectors revolutionised by technological innovation – Retail and Media – that really dazzle with their performance over the past 15 years. The two industries, ranking 2nd and 3rd behind Tech, have seen the fastest brand value growth in the top 100 among all large sectors of the economy at 454% and 467% respectively, as they benefit from the boom of e-commerce and the ascent of digital media. Oil & Gas and Automobiles have also seen solid growth (259% and 257%) as they continue to enjoy high demand and gradually address the challenge and opportunity of energy transition."

Thus, creating brand awareness is a key step for everyone, whether promoting a new product or reviving an older brand. The winners of last night’s the Brand Excellence Hall of Fame Awards have achieved excellent results in that area, as experts say that products and services maintaining a high level of brand awareness are likely to generate more sales, while consumers confronted with choices are simply more likely to buy a familiar name brand product.

With its strong tradition in recognizing and encouraging business excellence, achievements and overall success, Business Arena celebrates innovation, resourcefulness, perseverance and a culture of responsible risk-taking through initiatives that demonstrate excellence in brand management.
Business Arena organized the event with the support of its partners: Garanti BBVA, Apulum Porcelain Factory, World Class Romania, Domeniile Averesti, Aur'a Mineral Water, Kanal D, Trends by Adina Buzatu, The Brandoers.

The awards gala was moderated by Andi Alexandru Antemia and included live music performed by Stefan Alexandru Constantin. See Business Arena’s upcoming print edition for more photos and reactions from the awards gala.

2022 WINNERS



MOST ADMIRED SPORTS ORGANIZATION

ROMANIAN ROWING FEDERATION

For achieving a high level of recognition and admiration for outstanding results in the Olympic games and international competitions, ensuring long-term success.

BEST BANKING BRAND GROWTH OF THE YEAR

FIRST BANK

For its outstanding strategy and investments reflected in its successful brand development, achieving a high level of customer awareness, recognition and appreciation.

FINANCIAL ADVISING BRAND OF THE YEAR

KIWI FINANCE

For achieving a high level of recognition and admiration for outstanding results and long-term successin a highly competitive sector.

BEVERAGE BRAND OF THE YEAR

AUR'A MINERAL WATER

Recognizing strong innovation, creativity and strategic thinking in building a successful brand image, with a high degree of customer awareness and satisfaction both at home and abroad.

BEST HEALTH & FITNESS BRAND

WORLD CLASS ROMANIA

For achieving a high level of recognition and admiration for its efforts to build strong brand awareness through innovation, creativity and outstanding customer-oriented strategy.

BEST CUSTOMER-CENTRIC BANKING BRAND

GARANTI BBVA

Recognizing its successful brand strategy and outstanding efforts to provide innovative, tailored products and services, keeping customer service at the forefront of its operations.

WINE BRAND OF THE YEAR

DOMENIILE AVERESTI

For its high product quality and strategic thinking in building a successful brand image, with a high degree of customer awareness and satisfaction.

MOST ADMIRED ROMANIAN BANKING BRAND

CEC BANK

For achieving a high level of recognition for its outstanding history in the industry, creating a strong brand awareness through innovation, creativity
and groundbreaking products and services.

THE MOST POPULAR REPORTAGE SHOW

“ASTA-I ROMANIA”

“ASTA-I ROMANIA” is one of the most loved and appreciated journalistic approaches and a brand in itself by the way it portrays Romania, in its most diverse aspects.
“ASTA-I ROMANIA” is more than a TV show, it is a romanian ‘self-portrait’,full of sensitivity, optimism, self-irony and humor,a Kanal D original format that has become a trendsetteron the Romanian media market.


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