Entertainment and mobility are two of the most sought for attributes that active persons require from a smartphone. To meet those needs, but also based on the success of other Sony models from the previous campaigns, COSMOTE and Germanos will develop a new promotional campaign, with Sony Xperia U, one of the latest technology terminals from Sony. Equipped with Android 2.3 OS and a 1GHz Dual Core Processor, the new Sony Xperia U will provide high quality performance when handling it. The 3.5 inches scratch-resistant TFT touchscreen with 16 million colours offers a great multimedia experience and provides clear images. Sony Xperia U has a distinctive design, lights up in bright colours and allows users to customize the colour of the bottom cap depending on their mood.