Loredana was a student at the Academy of Economic Studies when she started to work as an assistant manager for a bank. She wanted to do something useful while still studying for her degree and she took the first opportunity that presented itself. “I cannot remember my first day at work, but I do know that I was very happy and enthusiastic about the new job. It didn’t matter that I was supposed to answer the telephone and send faxes all day and even serve coffees during meetings. In fact, I felt very important that someone needed me. However, I realized quite early that I was not going to stay in the banking business and after my graduation I decided to take the next step in my career,” she said. Her plans seem to have always panned out as intended, and from those early days she had made it a target to move into entrepreneurship after the age of 30, being well aware that she needed to gain experience before starting a business of her own. She has always found new things to learn and she believes that “everything is more exciting when you take up risks and get directly involved in business.”